Has someone offered to get you in the top 10 of Google for $200? Beware! Done improperly (and a sales pitch like that is a sure sign), it can hurt you more than help. (Long story short, it involves tricking the search engines. They hate that, so once they figure out how they've been duped, they punish the tricksters.)
Proper search engine optimization involves knowledge, a bit of hard work and time. Or - if you want to go the paid ads route - knowledge and money. Either way, we've got the knowledge part covered and can help get your site found.