Website Project Management - Website Traffic

Website Traffic

The wise Mr. Costner once said, “If you build it, they will come.” He may have been right about baseball-playing ghosts, but he was wrong about website traffic. Don’t make the mistake of thinking that the website project is over when the site is launched; you’re only halfway there. The best website in the world isn’t much good if no one sees/visits it.

There are lots of different methods to drive traffic to your website: offline marketing (brochures and ads), getting incoming links from other sites, social networking (Travelocity, Facebook, etc.) But the biggest source of traffic is likely to be search engines. Whether it’s search engine optimization (building or editing your site to maximize search engine ranking) or search engine marketing (ad words), do not undervalue this form of marketing.

But you can’t stop there – this is an ongoing process of review and improvement. Get set up with a good statistics package such as Google Analytics. Use it to see how many people are coming to your site, where they’re coming from, what pages they’re viewing and lots more. Finally, use this information to refine your site content and promotional efforts to improve your site traffic.