Return to Rural
Return to Rural Identity Development
SAMDA asked us to help them target once-rural members of the community, and persuade them to move back to their roots. Now you can have the best of both worlds: the quiet of the country and the connections of the city (without being in the city).
- The team worked to come up with concepts that emphasized technology and new beginnings while sticking to rural imagery.
- We chose the colour palette to reflect sky and fields in a modern, fresh way.
- After the logo was created, we created a supplementary look for posters, banners and ads.
Our end product is a strong, professional brand that will inspire the confidence of urbanites in their former rural locales.