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Special Areas #4 Billboards

Special Areas #4 Billboards

SA4billboard1 SA4billboard1 The Special Areas #4 region (in south-east Alberta) wanted to create a few promotional billboards for two regional parks: Prairie Oasis Park and Blood Indian Park, and more to come. These billboards would be placed in the parks in order to cross promote other areas in the Special Areas #4 region.

We set up a visual template to keep consistency between the billboards (and to use for the future billboards). The aesthetic of the billboard (particularly the use of the main font) stays similar to things that have been done in the area (other billboards for SAMDA, as well as promotions for Alberta's Special Areas ).

It should be noted that these particular billboards were not intended for highway placement, but to be viewed in an area where people would be on foot and could stop to read the extra contact information. Normally we don't advocate putting any more text on a billboard than can be read in about 7 seconds (so, about 7 words).

SA4billboard2 SA4billboard2

Labels: Large Format

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