We value: integrity, creativity, growth and quality and believe that our values show through in our work which is why we want to share some of our projects with you.
Rocky Mountain House: Where Adventure Begins Ads
Rocky Mountain House: Where Adventure Begins Ads
The Town of Rocky Mountain House wanted to put out a series of consistent tourism ads to establish their "Where Adventure Begins" branding/tagline and increase tourism to the Rocky Mountain House and Clearwater County region.
Enter Idea Market. We came up with the concept of combining a stunning black and white photograph of the landscape along with people interacting in the region, in colour, to make up one image. We chose to show a family hiking as it is an activity that the majority of people of all ages can participate in. The people in colour contrast the black and white of the landscape, draw focus to the family and emphasize Rocky Mountain House's dedication to your experience in their region. Future ads can be easily updated just by switching out the image and keeping the rest of the ad's identity the same.
