We value: integrity, creativity, growth and quality and believe that our values show through in our work which is why we want to share some of our projects with you.
The Alberta Sweet 16
The Alberta Sweet 16
Nine municipalities in Central Alberta all came together to collaborate on a marketing initiative for the region. We were thrilled to be asked to develop the branding materials and website for the project.
The basic concept at the start of the project was to highlight one major event in Central Alberta every weekend from May long weekend to Labour Day weekend...16 weekends. The project began with the image development resulting in the name and the new logo.
Following the image development we went to work immediately on the website which features a full content management system, dynamic events calendar, a photo gallery system, RSS feeds, Google mapping, up-to- of central Alberta events throughout the summer wrapped up at the beginnindate weather in each municipality and community news blogs. Visitors to the site even have the option to submit their own events for approval which streamlines to administrative process for the Central Alberta Tourism group.
The first Sweet 16 promoting of September. Its success has prompted the Central Alberta Tourism Committee to continue promoting the events that make central Alberta a great tourism destination: even in the winter. This continued campaign starts this week (promoting Agri-Trade and Christmas in Markerville) and runs through til May 1st, 2009. From Stettler's Festival of Lights to Sylvan Lake's Polar Bear Dip in chilly February, there are all sorts of winter happenings to get you off the couch and into your parka.
The Winter edition of the Sweet 16 is being organized slightly different, however. Instead of promoting every weekend in the time period, the Alberta Sweet 16 is promoting events independently of their dates, as some of which occur on the same weekend as others, and some (such as the New Year's Eve with Gord Bamford) aren't on a weekend at all.
"It has been a great first year and the Central Alberta Tourism group looks forward to promoting the 2008 winter events and the new version of the Alberta Sweet 16 in 2009," says Dean Schweder, Tourism & Economic Development Coordinator for the Town of Rocky Mountain House and chair for Central Alberta Tourism.
Website: http://www.centralalbertaevents.com/