We value: integrity, creativity, growth and quality and believe that our values show through in our work which is why we want to share some of our projects with you.
Travel Alberta's Special Area
Travel Alberta's Special Area
The Special Areas Municipal District of Acadia (SAMDA) region came to us looking to develop their new tourism brand identity. They had a really good start by identifying their brand promise of "Beneath our big skies, we promise to share...our landscape, our wildlife, our stories, our people." What they needed next was a visual representation of their promise.
We took this promise, along with descriptions and imagery of the region, and dug in to develop the first piece of their identity package: the logo. Many ideas were thrown back and forth by our team but the image that we landed on really connected us to their brand promise. It allowed us to make the intellectual and emotional connection with their message.
The rest of the pieces began to unfold immediately: the website, their brochure, tourism operator map, trade show display, billboards, lure cards, custom photography and still more under development.