We value: integrity, creativity, growth and quality and believe that our values show through in our work which is why we want to share some of our projects with you.
The Ripple Effect Capital Campaign
The Ripple Effect Capital Campaign
The Gull Lake Centre's capital campaign theme is The Ripple Effect. What is a ripple effect? Positive thoughts and actions expand outward to affect others' lives, who in turn start their own ripple. Generous donors have come forward to announce their intention to match, dollar-for-dollar, every pledge and donation to Gull Lake Centre up to $1.5 million, inspiring the Ripple Effect theme.Responsible for the campaign materials, we've been busy at Idea Market keeping the different elements of the campaign consistent and on budget. The range of the project included promotional pieces like posters, brochures, DVDs and a full content management system website , as well as other elements such as a letterhead, envelopes and even a box design for the pledge commitments.
The challenge in keeping things on budget for a fundraiser is making things look professional, but not expensive. We eliminated frills such as more than one colour in the printing process for most of the materials. It also meant finding the most economical size for envelopes, and making sure that we used sizes that would be as waste-less as possible. Keeping costs down has a second beneficiary: the environment. In fact everything we had printed was done on recycled content.
The final products, though there are many, all have a consistent look unique to the Ripple Effect campaign but referencing clearly who the campaign is for: Gull Lake Centre .