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Ideamarket Website Planner



Client Profile
Company Name
Primary Contact (required)
Phone # (required)
Email (required)
Provide a general description of your business
Goals & Objectives
Provide a brief description of this project. What are the main goals and objectives?
What are the outcomes that will indicate a successful project?
Audience
Describe the primary users of the website. Include demographics, computer literacy, etc.)
What will the users above be coming to the website for?
List any accessibility requirements. (eg. visually impaired, dial-up, etc.)
Competitive Analysis
List at least three competitor or related industry websites. What do you like/not like about each?
What is your competitive advantage?
Content
Approximately how many pages do you anticipate the site being?
Where will the basic content come from? Please have all provided content ready at the start of the project.
Text
Photography
Illustration
Video
Other
What kind of special features would you like to include in your website?
Other
Maintenance
How often will you need to update your site? What type of updates?
Do you need to do them yourself?
Structure & Navigation
List the sections of your website that will organize the pages on your website (i.e. your main menu items). Aim for 5-7 items.
Design
List adjectives that describe how your users should perceive your website.
Provide addresses of any websites that you particularly liked. What did you like about each one?
Do you have any existing branding materials? If so, please provide (in digital format, if possible).
Corporate Colors
Corporate Fonts
Search Engines
List any key words and phrases you think your website visitors will use to find your site.
Technical Info
List any domains that you have already registered.
List any domain names you want to register.
Budget
What is your initial website budget?
Timeline
What is your site launch deadline?

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