Town of Coronation - Site Launch!
Written by Nicole Braseth Tuesday, 16 December 2008 00:00
The end of the year marks a bunch of new site launches.. first up is the Town of Coronation's new municipal site. We coordinated with Kimberley Dunkell (of Building Potential) on the project. While Idea Market worked behind the scenes, Kimberley met with the Town as the liaison, and was our eyes and ears on the project.
While we kept the purple branding and the crown logo, we modernized their layout by updating the purple to a darker version and using less of it (just in the header now), as well as using a reversed-out (white only) version of the logo. Above all, we wanted to keep the site consistent and have it ready for any future expansions, like blogs or galleries.
Parkland Industries Website- New Project!
Written by Nicole Braseth Monday, 15 December 2008 14:03
Parkland Industries (of Fas Gas fame) came to us to talk about creating their website: a 2-in-1. That is, two websites with one content management system. They would like the public Fas Gas website to share a CMS with their internal InFocus website for Fas Gas station owners.
The Fas Gas website has a few specific goals, but the first and most important is for the site to load quickly. Fas Gas stations are primarily rural, as will be the website audience, meaning there is a greater chance of the website being accessed with dial-up. Other objectives of the site will be to make mention of their fleet card program, to be mobile-accessible (all of our websites are, but when you're driving late at night and need to find a gas station... this becomes particularly important!) and to provide information and applications for future Fas Gas retailers. Additionally there will be a station directory (with maps!) and a photo gallery. Finally, we have to have the site done beginning of January.
The InFocus part of the website will be a way for Parkland Industries to communicate with their Fas Gas + (those with Shortstop convenience stores) retailers. An online newsletter will be available as well as information about current promotions for the stores.
The shared CMS will allow Parkland Industries a one-stop system to update both of their sites in the same place.
Two More Trophies for the Mantle...
Written by Nicole Braseth Monday, 15 December 2008 10:34
Over the last week Jadene went to Las Vegas to attend the ICAS conference and act as Idea Market/City of Wetaskiwin ambassador for our finalist entry in the Marketing Awards. Once she's back in the office we'll be making her blog about her experience there, but in the meantime, here's the spoiler-- the 2008 Wetaskiwin Air Show won second place!
Undeterred by our non-win at the ALTO's, the Alberta Sweet 16 applied for a CAEP Marketing Partnership award at the CAAA's. This time our efforts came to fruition and we took home an Achievement Award!
Congratulations to both the City of Wetaskiwin and Central Alberta Tourism!
ALTO Awards
Written by Nicole Braseth Wednesday, 05 November 2008 09:48
The ALTO awards were announced on Oct. 27 in the Banff Springs Hotel. Erin and I drove down for the occasion to meet up with our fellow office-mates (Carson, Steve and Jadene) who were partaking in the Travel Alberta conference.
Alberta Sweet 16: Winter Edition
Written by Nicole Braseth Wednesday, 05 November 2008 09:41
The first Sweet 16 promotion of central Alberta events throughout the summer wrapped up at the beginning of September. Its success has prompted the Central Alberta Tourism Committee to continue promoting the events that make central Alberta a great tourism destination: even in the winter. This continued campaign starts this week (promoting Agri-Trade and Christmas in Markerville) and runs through til May 1st, 2009. From Stettler's Festival of Lights to Sylvan Lake's Polar Bear Dip in chilly February, there are all sorts of winter happenings to get you off the couch and into your parka.
Town of Coronation Website - New Project!
Written by Erin Bourne Friday, 24 October 2008 12:10
Coronation is an agriculture and oilfield town located in Paintearth County in east central Alberta. They've asked us to update the look of their site and give them a content management system so that they can easily keep their residents in the know with blogs, calendars, meeting minutes and agendas, photo galleries and more. We're going to try to make a site that gives the gossip at the coffee shop a run for its money!Crowsnest Pass: New Project!
Written by Nicole Braseth Friday, 24 October 2008 10:12
The Crowsnest Pass is an area filled with an abundance of outdoor adventure and historical resources in the southwestern corner of Alberta. The Crowsnest Pass Economic Development Board contacted us to update the crowsnestpass.com website. By filling out the website planner on our site, we got to know all sorts of project specs before we even quoted on the project, and therefore had a better idea of what the client is expecting from us (it's becoming a theme in our blog and case studies, but communication and planning before doing the work is SO important!)
They have a number of goals in updating the site: making it more user-friendly, attracting visitors to the site that will actually spend some time there (a lower click-through rate), rebrand the municipal site as a tourism site while also dividing the site into three sections: for residents, visitors and businesses. Additionally, they'll want to frequently update the content themselves (hello, content management system!).
Welcome aboard, Crowsnest Pass!
GROWTH Alberta Web Content
Written by Steve Fisher Thursday, 23 October 2008 13:08
GROWTH Alberta has selected Idea Market Design to work on two new web content projects for their website. We're excited working with the group at GROWTH Alberta to enhance their web presence. Far too often content for the web is treated either as an after thought or just something that can be cut and pasted from an offline document. Both of these statements are false. Content on the web is extremely important and should be written specifically for online use. For the vast majority of users the internet is where they go first to get information and once they find what they are looking for they generally scan through the information looking for key words, concepts and headings. Basically, if your content isn't written for the web it will not be effective.
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