Second Time's the Charm
Written by Nicole Braseth Monday, 02 November 2009 15:46
October brings with it the Travel Alberta Conference and the Alberta Tourism Awards (affectionately known as the ALTOs). Like last year, the Central Alberta Tourism Committee put in an application for the Marketing Partnership Award for their efforts this summer with the Alberta Sweet 16 .
Last year, we were bested by the Wetaskiwin Air Show. This year, however, October 26th proved fruitful as the Alberta Sweet 16 took home the ALTO! Our congratulations go out to the communities in central Alberta that make up the Alberta Sweet 16: we all have a lot to be proud of!
Some great stats presented in the application:
Website Statistics
17,251 visits
14,701 unique visitors
Via Google AdWords:
607,386 impressions
2,514 visits
Via Facebook Ads:
16,282,649 impressions
5,763 visits
Return on Investment
$71.18 - the average expenditure of a day visit
14,701 - absolutely unique visitors
If every visitor went to just ONE event, that adds up to a $1,046,417.18 value of economic impact to the area. Minus $24,000 (approximate 2009 budget for the Sweet 16)
Total: over 1 million dollars
