The Leadership Centre of Central Alberta celebrated their 10th anniversary with a fancy little party last night that I was lucky enough to be invited to. And by lucky, I mean that they were trying to recruit people for next year’s program and they were wooing me with asparagus pastries and mashed potatoes in martini glasses. I’m not sure that was all really necessary, as the alumni of the program really speaks for itself: impressive people go through this program!
As part of the event, the Leadership Centre also unveiled their new brand, completely coincidentally designed by Idea Market! Credit to Louise Helder, Steve Fisher and Graeme Duckett, who each hand their hands all over this project. And thanks to the folks at the Leadership Centre (Linda, Kristine, Beth and Ryan) for being fun and easy to work with! Below is the old logo, the new one and a brief explanation of the thinking behind it all.
Shapes
The three circles and their placement in relation to each other hold considerable meaning. They are designed to portray progressive movement, travelling from the smallest/lowest (farthest) circle to the largest/highest (closest) one. Think of it as a pathway that takes people and the communities around them forward and upward. Leadership is about growth.
The fact that there are three circles in the logo is meant to pay homage to the three priority areas that the Leadership Centre was founded around (community, sports and youth). Today they can represent the private, public, and not-for-profit fields that form the Centre’s studentship.
Finally, the overlap of the shapes signifies the interconnectedness and interaction between those groups. The program is about bringing people together and learning from each other; it’s about partnership and community.
Colours
The colours of the logo are based on the three primary colours of blue, red and yellow. In colour theory, these are the colours that are used to create every other colour. On the colour wheel, they are as far apart from each other as possible. So while they’re very diverse, when brought together they can create anything; an obvious parallel to the students.
The shades of each colour, meanwhile, were chosen to reflect the vibrant and dynamic nature of the program and its students. These are not colours (or people) that sit in the background.